Madison Avenue laments that advertising is dead. In truth, it’s not really dead; it’s just that a troubling number of advertising specialists don’t have the slightest idea how to make this medium work in the 21st century. At RULA PR, we know it’s all about targeting. We work with both blue-chip companies and independent entrepreneurs, and we’re able to find the vehicles and venues each needs to reach their desired audience. And while our concentration lies in the music, film, fashion and beauty arenas, we can play the game when it comes to other industries, as well.

There were naysayers who pooh-poohed the viability of brands in the 21st century. Between just-in-time inventory systems and the equalizing effect of the Internet, brands would become irrelevant.

They were wrong. Today, these factors make the dynamic uniqueness of your brand more vital than ever to the success of your business. Business gurus left and right remind us that the consumer is in charge.

They’re right. At RULA PR, we work with clients to bring out their brand’s unique qualities so they stand out in an increasingly crowded marketplace.

At the end of the day, it’s still all about sales. We understand that, and we won’t feed you the all-too-common PR fluff about “impressions” and “buzz.” These concepts are great, in theory, but they need to be a means, not an end. We’ll work with you to make sure all the buzz we generate gets channeled into an outlet where it really matters: sales.

It takes just one brainstorming session with us to see the insight and impact we can offer not just for your brand, but for your business.

It’s not that we don’t love small things: iPods, cell phones, toy poodles – they’re all at their best when they’re diminutive. But your business isn’t an accessory (even if it’s an accessories business).

Start-ups looking to take it to the next level will find the competitive edge they need in RULA PR. We provide exactly the kind of strategic insight you need to rise to the top of your industry. We’ll work with you to turn your long-term growth plan into tomorrow’s reality.

Business expanding? Adding franchises or field offices? No problem. We’ll make sure your carefully cultivated brand concept carries over to your off-site partners, even if you’re not there to oversee it. RULA PR will develop style books for them to follow, complete with digital and hard-copy logos, verbiage for print, audio and Web ads and guidelines for engaging in local promotions.

Companies looking to build or rejuvenate their sales forces need look no further than RULA PR. We work with experienced educators who’ll talk with your team, not at them, to pinpoint their assets and their areas of need. We specialize in facilitated discussions, role-playing and other interactive tools to make training as rewarding as it is beneficial.

Whether your medium is pen, pixels or pirouettes, RULA PR has the experienced, third-party perspective creative professionals need to break through a plateau or work through an artistic “block.” We provide brainstorming and creative assistance on all manner of artistic projects, including but not limited to songs, scores, scripts, film and dramatic productions, dance, musical productions, fashion shows and multicultural products.

It’s crucial to keep your brand’s visuals fresh and engaging. Remember, we’re not even in the MTV generation anymore: we’re in the reality-TV, YouTube.com generation, and the look that sold five years ago can come across as outdated as the boy-band craze. Make your brand look as distinctive as it is. RULA PR can assist in conceptualizing a logo, layout, or even an entire look to make your brand’s visuals pop. We’ll also take existing logos or mascots and work with you to bring them into the 21st century.

We handle press access, interviews with clients, media training and preparation, liaisons with celebrities and photo opportunities. We understand it’s crucial for your attendees, especially media and VIPs, to be dazzled when they arrive and on their cell phones raving to their friends and colleagues when they leave.

Although an online presence is key to a successful brand management strategy, the nature of that visibility varies almost as much as the number of successful brands. From search marketing strategies to creating an online retail experience that leaves customers feeling as pampered as if they’d just left their favorite boutique, RULA PR will craft your online presence to be as unique and compelling as your brand is.

We’ve come a long way from E.T. noshing on Reese’s Pieces. Product placement today is a carefully calculated brand exposure strategy that needs to be handled with as much attention to detail as the rest of your marketing strategy. At RULA PR, our extensive background in the entertainment industry gives us the experience to source the most appropriate outlet or outlets for your offerings as well as the contacts necessary to make it happen.

Need to get your product into the right hands to get great bang-for-your-buck coverage? Our media list is one of the most extensive in the city; we can make sure your hot new product gets the coverage it deserves in both local and national media.
 
For examples, see "Our Clients in the Media" in our Press Section

We have connections and we make connections. At RULA PR, we have access to a vast database of sponsors and investors, as well as models, musicians, visual and performance artists, screenwriters and producers. We’re in the right place at the right time so you don’t have to be. We can match artists with agents, producers and financial backers to help make ideas come to life.