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Madison Avenue laments that advertising is dead. In truth, it’s not really dead; it’s just that a troubling number of advertising specialists don’t have the slightest idea how to make this medium work in the 21st century. At RULA PR, we know it’s all about targeting. We work with both blue-chip companies and independent entrepreneurs, and we’re able to find the vehicles and venues each needs to reach their desired audience. And while our concentration lies in the music, film, fashion and beauty arenas, we can play the game when it comes to other industries, as well. |
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There were naysayers who pooh-poohed the viability of brands in the 21st century. Between just-in-time inventory systems and the equalizing effect of the Internet, brands would become irrelevant. They were wrong. Today, these factors make the dynamic uniqueness of your brand more vital than ever to the success of your business. Business gurus left and right remind us that the consumer is in charge. They’re right. At RULA PR, we work with clients to bring out their brand’s unique qualities so they stand out in an increasingly crowded marketplace. At the end of the day, it’s still all about sales. We understand that, and we won’t feed you the all-too-common PR fluff about “impressions” and “buzz.” These concepts are great, in theory, but they need to be a means, not an end. We’ll work with you to make sure all the buzz we generate gets channeled into an outlet where it really matters: sales. It takes just one brainstorming session with us to see the insight and impact we can offer not just for your brand, but for your business. |
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It’s not that we don’t love small things: iPods, cell phones, toy poodles – they’re all at their best when they’re diminutive. But your business isn’t an accessory (even if it’s an accessories business).
Start-ups looking to take it to the next level will find the competitive edge they need in RULA PR. We provide exactly the kind of strategic insight you need to rise to the top of your industry. We’ll work with you to turn your long-term growth plan into tomorrow’s reality.
Business expanding? Adding franchises or field offices? No problem. We’ll make sure your carefully cultivated brand concept carries over to your off-site partners, even if you’re not there to oversee it. RULA PR will develop style books for them to follow, complete with digital and hard-copy logos, verbiage for print, audio and Web ads and guidelines for engaging in local promotions.
Companies looking to build or rejuvenate their sales forces need look no further than RULA PR. We work with experienced educators who’ll talk with your team, not at them, to pinpoint their assets and their areas of need. We specialize in facilitated discussions, role-playing and other interactive tools to make training as rewarding as it is beneficial. |
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Whether your medium is pen, pixels or pirouettes, RULA PR has the experienced, third-party perspective creative professionals need to break through a plateau or work through an artistic “block.” We provide brainstorming and creative assistance on all manner of artistic projects, including but not limited to songs, scores, scripts, film and dramatic productions, dance, musical productions, fashion shows and multicultural products. |
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It’s crucial to keep your brand’s visuals fresh and engaging. Remember, we’re not even in the MTV generation anymore: we’re in the reality-TV, YouTube.com generation, and the look that sold five years ago can come across as outdated as the boy-band craze. Make your brand look as distinctive as it is. RULA PR can assist in conceptualizing a logo, layout, or even an entire look to make your brand’s visuals pop. We’ll also take existing logos or mascots and work with you to bring them into the 21st century. |
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